The Digital Experience Manager will be responsible for overseeing and optimising our entire digital experience -

from website performance and development to app community management and social media presence (in

collaboration with an external agency). A cross-functional, creative and technical role, requiring someone who is both

strategic and detail-oriented. You will play a key role in scaling the brand's digital presence while maintaining an

authentic community-driven voice. Reporting to the Marketing Lead, this role will be instrumental in shaping the next

phase of brand growth.



1. Website Ownership & Optimisation

● Full management of the brand website (front-end and back-end updates)

● Implement technical amendments, UX improvements and content updates

● Manage integrations (e-commerce, CRM, analytics, plugins, etc.)

● Monitor site performance, speed, and conversion optimisation

● Work with external developers when required

● Ensure SEO best practice is maintained



2. Brand App & Community Management

● Oversee and grow the in-app community experience

● Drive engagement within Run Club and broader brand community

● Moderate discussions and ensure tone aligns with brand values

● Track engagement metrics and optimise accordingly



3. Social Media Community Management

● Work alongside our Social Media Agency to ensure brand consistency

● Identify opportunities for reactive and community-driven content across all brand SM channels

● Provide content input outside the agency remit



4. Creative Support (In-House Design & Content)

● Create graphic assets for instore and online

● Support campaign asset creation where required

● Capture photography (product, lifestyle, events, Run Club)

● Develop ad hoc social content and visual storytelling assets

● Maintain brand consistency across all digital touchpoints